Cottons is the brand name of Kachnaar Crafts Pvt. Ltd.
We are a socially responsible garment manufacturing and retailing company known for its fairly priced, well finished, stylish clothing. The embellishment and handwork on our garments is primarily done by underprivileged women.
We recycle our leftover fabric, to make carry bags and patchwork items. Blue Mango, an NGO based in Tamil Nadu, uses our fabric to produce soft toys and jewelry.
Cottons is today, a well established brand. Our clientele ranges from college girls and housewives to Indian and international celebrities.
Goldie Hawn, Priyanka Gandhi, Bob Dylan, Hema Malini, Renuka Chowdhary and Vidya Balan have visited our stores.
Cottons is not a brand in the traditional sense. Our growth has been organic rather than market driven. Our business strategy has been guided by customer feedback. For publicity we primarily use the word-of-mouth model.
Cottons has nine retail outlets, owned, leased and franchised. In addition we have stockists in Dubai, Chennai, Kolkata, Versova, Zambia and Australia.